Top 10 Christmas Toys for 2024

With the festive season just around the corner, it’s time to start thinking about this year’s must-have Christmas toys. Retailers must look to stock up on the latest trends, as knowing what’s hot can make all the difference to a festive campaign.

From current licences to timeless classics our expert buyers have done the research and curated a list of their predicted top 10 best-selling toys for Christmas 2024. Read on to dive into the toys on this years’ Christmas lists to make sure your customers experience a Christmas filled with wonder and delight.

1. Heroes of Goo Jit Zu Hero Creator

One of the most exciting and creative toys hitting the shelves this Christmas is the Heroes of Goo Jit Zu Hero Creator set. For the very first time, children aged 4 years and over can create their very own action figure that can be stretched up to three times its size!

How does it work?

Attach either Blazagon or Thrash to the creator chamber and fill them with up to three unique fillings. Mix, fill and create heroes again and again as they’re super easy to empty, clean and re-use.

2. Decora Girlz Fashion Dolls

Step into the enchanting world of Decora Fashion Girlz, a brand-new range for 2024! Inspired by the bold and expressive Japanese fashion scene, this vibrant doll range celebrates creativity, bright colours and unique accessories.

Each 28cm tall doll boasts a big personality and a distinctive style, complete with a fabric outfit, sticker sheets, fun accessories and a display stand to showcase these fashionable works of art.

Whether it’s for a dedicated doll enthusiast or an aspiring fashionista, Decora Fashion Girlz are sure to bring extra magic come Christmas morning.

3. Mega Pokémon Adventure Builder

Pokémon has become a global phenomenon since its debut in the 1990’s, captivating fans of all ages with its vast universe of imaginative creatures and exciting adventures. Its enduring popularity stems from its ability to constantly innovate while maintaining the nostalgic charm that long time fans love.

The Mega Pokémon Adventure Builder sets will allow customers aged 7 years and over to put together bricks and pieces to either build Pikachu’s Beach Splash or Bulbasaur’s Forest Trek for a glimpse of their favourite Pokémon scenic environments. Sets can be combined to create an ever-expanding world, providing a gift that keeps on giving.

4. Squishmallows Squishalongs 14 Pack

Collectibles are all the rage and Squishmallows are no exception to the craze. This bumper pack of Squishmallows Squishalongs includes 2.5cm mini squish that fans can collect, trade, play with, wear and display.

There are over 140 designs to collect this Christmas with the inclusion of rare, special shimmer characters. Customers can show off their collections by wearing them as rings as well as dressing up the mini squish with fun accessories including funky glasses and cowboy hats.

5. Terror Fried Slime Box

Kids will go berserk for the Terror Fried Slime Box which contains the nastiest, freakiest figures from inside the fast-food fryer. Slime’s popularity stems from its satisfying, squishy texture which offers a hands-on, stress-relieving experience that can be both calming and extremely fun.

The Terror Fried Slime Boxes contain six different creepy compound items and five freaky figures inside. Customers can squish, crack, fizz and ooze their way through multiple layers to find the hidden surprises inside. With over 30 figures to collect, including rare neon and super-rare metallic, this is a craze that is sure to go beyond the festive season!

6. Tooky Toy Take-Along Tool Box

Wooden toys are making a strong comeback, and they have become a regular on top Christmas toy lists over the last couple of years as consumers seek eco-friendly, durable alternatives to plastic. Celebrated for their simplicity, wooden toys encourage imaginative play, helping children develop creativity and problem-solving skills.

The Tooky Toy Take-Along Tool Box is an excellent addition to your Christmas range for 2024. The sustainably sourced wood with non-toxic paints and lacquer is supplied with seventeen wooden accessories including a hammer, wrench, nuts, bolts and more.

7. LEGO LEL Flowers Lotus

Founded in 1932 by Danish carpenter Ole Kirk Christiansen, LEGO has grown into one of the most iconic brands worldwide. Its innovative interlocking plastic bricks revolutionised the toy industry, and LEGO continues to lead the way in fostering creative, hands-on learning.

Ideal for gifting as part of the LEGO Botanical Collection the flower sets can instantly brighten up any space and feature adjustable stems, leaves and petals. They can be displayed individually or combined to create custom bouquets, offering endless possibilities.

Loved by both kids and adults, LEGO remains timeless—explore the full range of LEGO products here.

8. Zuru Snackles

Kids can’t get enough of collectible plush toys and that’s why these super cute Zuru Snackles just had to feature on our top Christmas toys list. Inspired by popular brands and snacks including Reese’s, Haribo, Chupa Chups and Push Pops the Snackles are super soft, ultra squeezable and highly sought after.

Standing at 35cm tall, customers will fall in love with these supersized plush toys and can even find out how the Snackle fell in love with their favourite snack through the included cute comic strip.

9. Casdon Ooni Pizza Station

Casdon is a well-established British toy manufacturer who has a long history of producing high-quality role-play toys, particularly focused on realistic miniature versions of household appliances. With a legacy spanning nearly 80 years, Casdon has cemented its place as a beloved brand that educates and encourages children to learn through imitation and imaginative play.

Based on the popular Ooni pizza ovens, the Casdon Ooni Pizza station means even the youngest members of the family can prep pizzas like a pro! The role play set is made from recycled plastic and includes a pizza topping station, six toppings, a four-slice pizza, a pizza slice and optional recipe cards to follow.

10. Bluey Boombox

Bluey has skyrocketed in popularity since its debut, captivating audiences with its heart warming stories and relatable characters. Its appeal lies in the realistic portrayal of life, emotional intelligence and the creativity of childhood play. With its charming animation and humour, Bluey has quickly become a global sensation.

With that being said, the Bluey Boombox is a must stock for the festive season. The boombox includes eye-catching flashing lights, songs from the show, multiple instrument sounds and a built-in microphone. The controls are super child friendly and will keep little music lovers entertained all Christmas long.

Bonus: Barbie Chelsea 2-in-1 Camper Playset

We know we said we’d provide our top 10 toys, but we couldn’t finish without giving an honourable mention to the Barbie Chelsea 2-in-1 Camper Playset.

The Barbie brand has enduring popularity due to its versatility and ability to evolve in an ever-changing world. The strong connection to nostalgia, combined with modern updates, appeals to both new generations of children and collectors alike.

This Barbie Chelsea Camper opens to reveal six play areas including a kitchen, dining space, bedroom, swimming pool and more! Kids will have hours of imaginative fun with the miniature Chelsea doll, two pets and fourteen accessories.

And there you have it! We’ve shared our list of the hottest Christmas toys that are sure to guarantee a Christmas to remember. From the collectibles to timeless classics, the toy world is bursting with exciting innovations in 2024.

Don’t forget we also stock a fantastic range of Christmas chocolate & sweets, gifts, cards, wrap and pet products to make this your most successful Christmas campaign yet.