How to boost your sales this Father's Day

Father’s day is just around the corner, bringing with it a great opportunity for retailers to boost their sales! 

Although Father’s day has a smaller following than other holidays like Christmas or Easter, it’s still a good opportunity to generate new sales and build relationships with your customers. 

People all over the country will be looking to celebrate their dads, step-dads, granddads and other Father figures on their special day. And what better way to do that than with a loving card and gift? That’s where you come in!

To help you make the most of Father’s day, we’ve created a guide to stocking the best products, along with tips to sell them.

When is Father’s day 2022?

Father’s day in the UK is on Sunday 19th June 2022, but we recommend getting your Father’s day products in stock now.

Father’s day gift ideas – what are the best products to sell?

To increase your sales, you need to make sure that the products you are selling, meet customer demand. Everyone has different tastes, but appealing to a broad audience is an easy way to guarantee sales. The most popular categories for Father’s day gifts include:

• personal care
• home and gardening
• tools and appliances

Dads are notorious for being the hardest member of the family to shop for. But by stocking a range of inclusive products, you can help your customers crack the code for choosing their dads the ideal present, whatever their personality! Here are a few Father’s day gift ideas…

• Luxury wash sets
• Chocolates and sweets
• Mugs 
• Keyring
• Plaques 
• Fancy stationery
• Clothing 
• Books 
• Hampers and gift sets 
• Alcohol
• Garden gifts 
• Sporting equipment 
• Personalised trinkets 

5 wholesale Father’s day products you should stock this year

Our buyers follow all the latest product trends to make sure you have a shelf full of best-sellers, whatever you decide to buy. Whether it be products for men partial to a pamper, beard bearers, coffee cravers or just a token gift, we’ve got you covered.

Here are our top 5 products to stock in your shop this Father’s day…

• Baylis & Harding Men’s 7 Piece Gift Set
• Parker Vector Fountain Pen
• Father’s Day Card Dad – Best Ever Dad
• Baylis & Harding Signature Men’s Black Pepper & Ginseng Shaving Gift
• Cambridge Hot & Cold Sippy Cup

Father’s day promotion ideas to drive sales

1. Start early promotion 

Planning early gives you the opportunity to reach a lot more people. You’ll appeal to any early birds that like to get their gifts ahead of time, but it also lets your customers know that Father’s day gifts are available in your store early. So when the time comes for them to pick up a gift, they’ll come back to your store. 

2. Have eye-catchy displays

Putting up a catchy display is the best way to showcase your Father’s Day merchandise! That way, your customers can’t miss it and might even be enticed to pick something up.

3. Run a competition on social media

Social media competitions are a great way to spread the word about your new products. Choose the platform where your audience is most likely to be present, whether that be Facebook, Twitter or Instagram.

It’s a good idea to give away a hamper full of your new Father’s day products. You could ask them to do something simple such as like, share and comment on the post to enter the competition or come up with something a little more creative. You could ask people to share their favourite memory of their dad for example.

4. Send out an email campaign 

Email marketing has proven to be one of the most cost-effective ways to reach and engage with your customers. If you have a mailing list ready, fire out an email to tell them about your fabulous new Father’s day products!

Hopefully, these tips have you feeling motivated and prepared to make your Father’s day sales soar!

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