Easter Product Collection: Hop into seasonal Easter sales in 2024

The time for vibrant spring colours, warmer temperatures, lengthening days and chirping wildlife will soon be upon us. Spring time also brings the long bank holiday weekend so many people look forward to – it’s a time for making cherished memories.

Easter is actually making an early appearance in 2024, with Easter Sunday falling on the 31st March. That means you’ve got a fantastic pre-Easter trading period before the big weekend begins. To make sure you’re all set for cracking Easter sales, stock your shelves early with wholesale Easter chocolate, decorations, craft kits and more.

Let’s dive in to our top wholesale Easter picks, so you can build your collection and give your customers everything they need.

1. Easter Sweets & Chocolate

Shelves are already filled with a variety of Easter sweet treats for customers to enjoy in the run up to the Easter weekend. Who doesn’t love a Crème egg?! According to GWP Group, in the UK, consumers are said to spend as much as £415 million on Easter chocolate each year. That’s a number that can’t be ignored as it makes up 10% of yearly chocolate sales. Ensure you get a cut of the Easter sweets and chocolate market by stocking the below:

• Cadbury Crème Egg 40g CDU
• After Eights Mini Eggs 81g
• Cadbury Caramel Egg 40g CDU
• Haribo Eggs Galore! 140g £1.25 PMP
• Cadbury Mini Eggs Easter Chocolate Bar 110g
• Haribo Jelly Bunnies 140g £1.25 PMP

2. Easter Gift Wrap & Bags

With some customers worrying about the ramifications all that Easter chocolate can have on their children or themselves, more consumers are turning to non-chocolate Easter gifts for something a little different. This can include the likes of soft toys, figurines, wreaths and more! Our range of Easter specific gift wrap and bags are a fantastic addition to your Easter displays to capitalise on those thinking a little outside the box:

• Easter Gift Bag Extra Large – Cute Characters
• Easter Gift Wrap 2 Sheet & 2 Tags
• Easter 6pk Cellophane Tissue
• Easter 4pk Cute Money Wallets
• Easter Gift Bag Large – Cute Characters

3. Easter Egg Hunts

Other than the mountain of chocolate eggs, there was nothing more exciting at Easter than doing your very own Easter Egg hunt! However, in order to collect as many little chocolate eggs as possible your customers are going to need to be armed with the right supplies. Take a look at our offering below:

• Easter Basket Small
• Easter Felt Bag 2 Assorted
• 4 Easter Treat Bags 10 x 21cm
• Easter Paper Treat Bag 4 Pack
• Easter Egg Hunt Kit

4. Easter Crafts & Decorations

Easter school holidays and long weekend getaways will be a plenty this Easter and there has to be something to keep the kids occupied for at least an hour or two. Easter crafting is a perfect way to keep the kids entertained whilst allowing them to use their imaginations and decorate for the season. Shop our selection of craft packs and Easter decorations for a complete offering.

• Easter Handle Colouring Book
• Easter Create Your Own Pompom Decoration
• Easter Egg Stencil Set
• Easter Activity Sticker Book
• Easter Round Foil Balloon

So there you have it! A complete Easter product collection that will compliment your store and help maximise your Easter sales early.

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